Stories

Stories

Each week we offer a wide-open, transparent look at what’s happening at Summit Coffee — from the news, to the celebrations, to the failures, and back again.

  • Feb052019

    On The Extra Step

    No Comments

    By Brian. Seven months ago, I told the story of being the first American to visit Querocoto, Peru, and more specifically the Rutas del Inca Cooperative. We have sourced from Rutas since our first season in roasting — the spring of 2015 — which coincided with their first harvest as a cooperative, and my trip last June was the step…

    Read more
  • Jan292019

    On Education

    No Comments

    By Brian. Full transparency: I have made a commitment, to myself and to my staff, to write 52 blogs in 2019 — one for each week (obviously). So here’s blog 6, my last of January and 1 ahead of pace. In my opening story of 2019, I wrote about my intention on curiosity for this year. One of the readings…

    Read more
  • Jan212019

    On Journeys

    2 Comments

    By Brian. I love travel, and I love Summit, and thus have a particular affinity for spreading the Summit gospel wherever I go. I wear Summit shirts and Summit hats, bring Summit coffee and hand out stickers. And I bring the Summit flag. To Colombia and Peru and Guatemala, on coffee trips. To the Grand Canyon and Mt. Mitchell and…

    Read more
  • Jan142019

    On Breaking Through

    4 Comments

    By Brian There was a brief moment Sunday night when I lost it. Completely overcome by emotion, and completely surprised by that, I started to cry. In a room with 500 screaming coffee people (lots of jeans and boots and beards), I was standing in the very middle. There was pandemonium around me, a mix of deafening cheers and continuous…

    Read more
  • Jan112019

    On Relationship Coffee

    1 Comment

    By Brian In February 2016, on the same Sunday that Peyton Manning and the Denver Broncos beat the hometown Carolina Panthers in the Super Bowl, Evan and I were a continent away hugging a Colombian farmer we’d just given a life-changing amount of money to. We were somewhere between 2 and 11 drinks deep when we raised our hands, again…

    Read more
  • Jan042019

    On Rebranding

    4 Comments

    By Brian. In a recent study published in the Harvard Business Review, 84% of consumers believe that leaders “sharing their reasons for business decisions” builds trust in a brand, making it the single most important direct-to-customer communication strategy. So as Summit flips the calendar from 2018 –> 2019 with a rebrand, here’s a glance inside the process. In his landmark…

    Read more
  • Jan022019

    On Curiosity

    1 Comment

    By Brian. During the fall 2018 semester at Davidson College, Andrew Kelleher (our COO) and I co-taught an independent study with Davidson’s economics department titled: “Economic Analysis of a Small Business in a Monopolistically Competitive Environment.” In non-higher education terms, we worked with professor Fred Smith and five Davidson students to study how we run our business. At the end…

    Read more
  • Sep182018

    A Week of Events for 20 Years

    No Comments

    As Brian notes in our blog, Summit turns 20 this September. So to celebrate, we’re bringing a week full of events and specials to Davidson (and Cornelius). Monday, September 24 | Trivia with Alex at Basecamp, 7:30pm Tuesday, September 25 | Happy Hour Education – Brian recounts his sourcing trip to Peru, 7:00pm Basecamp Wednesday, September 26 | $1 cappuccinos all day Thursday, September…

    Read more
  • Sep182018

    Celebrating 20 Years

    1 Comment

    By Brian. Summit is almost legal. Twenty years old. 20! And we’re celebrating with a week of events in Davidson (and Cornelius), so check those out here. But I also have some thoughts on turning the page on another Summit calendar. I joined the Summit team as a barista in 2004, a sophomore at Davidson College and totally green to…

    Read more
  • Jul122018

    on a mission, and the people behind it

    2 Comments

    by Brian. Approaching coffee, community and collaboration with remarkable hospitality and a commitment to excellence. That’s our mission, at Summit Coffee. Read it again. I wrote it, rewrote it, trashed it, started again, made it tighter, sharper, more honest, and yet I still look at it every day. That’s how I knew it was our mission, for the present and…

    Read more